Even if the subject has been treated many times, you will find some essential elements to define Natural Referencing, called “SEO” for Search Engine Optimization and “Optimization for Search Engines.”
Natural referencing or SEO is all the techniques that make it possible to position and boost a website or all the pages of a website on the first natural results of search engines (Google, Yahoo, Bing ) and which correspond to the queries and keywords that the Internet users have typed in the search bar.
To achieve good SEO, you need to follow some basic SEO techniques. Did you know that 70% of clicks for a query on Google go to the first search page? The referencing of your article on this first page should thus be your primary goal to increase your natural traffic.
Can SEO improve my customer acquisition?
If the importance of customer acquisition is taken into account in most companies, the question of the means to be implemented remains a significant concern. Acquiring new customers can be done in different ways. It requires the mobilization of techniques that make it possible to reach targets and transform them into actual customers.
Natural referencing is used to gain traffic and visibility. It allows you to generate traffic on a website that can be transformed into qualified prospects and customers.
For a company, it will become evident in 2019 to have a website. You also need to employ an SEO strategy to drive the right kind of traffic to your website and increase the chances of your business ranking on search engines.
I hope you have not wished to create a website without an SEO strategy because there are more than 1.72 billion websites worldwide. I know people will tell me, “the visibility that interests me is rather local” yes, that does not prevent many websites from having a referencing strategy with keywords and expressions identical to your activity and at the local level. Infographic: How many websites are there?
Here are three ways SEO helps businesses grow.
Improve your online visibility
Search engines don’t automatically pick it up when websites first go live. This is because web pages should have high-quality, keyword-rich content. Google also favors authoritative and trustworthy websites. Fortunately, SEO tactics ensure that your website is structured correctly to get seen and build recognition, allowing your business to climb the ladder of success.
Connect local consumers to your business
They do local searches to find nearby businesses. Fortunately, if your website uses SEO correctly, consumers will likely see it in the top search results. Indeed, SEO is a strategy that levels the playing field between large and small businesses. Research shows that around 92% of internet users will select a company on the first page of the results. (Sometimes, it still takes a little time to build its positioning on the 1st page)
Makes your business stand out among your competitors
Although most large, well-established companies have a solid online presence, you can still put your business forward if you adopt a long-term SEO plan. Search engine optimization experts understand Google’s algorithms and know the changes that can occur. Therefore, it is in your interest to turn to professionals who know how to use SEO to drive organic traffic to websites. But when potential contacts visit a page, they want to see a well-designed layout. Integrate both strategies, and your business will continue to grow.
Search bots will visit your resource more often if they update content, fix broken links, and optimize code.
The creation of excellent content automatically means that the site will be at the TOP.
Search engines pay attention only to content that catches visitors’ engagement with the resource.
Why do you need SEO for your business?
So before you start, here are some quick stats you need to know about SEO
- Google is the most visited website in Ukraine and one of the most seen in the world;
- 100 billion search operations are performed on Google each month (Src: Mashable);
- 50% of all queries consist of 4 words or more (a hint to promote low-frequency queries over high-frequency queries);
- 61% of marketers say SEO is their top marketing priority (Src: HubSpot);
- 71% of b2b queries start with organic search (Src: Google);
Organic traffic (SEO) is the most significant source of attracting visitors to a website globally.
The benefits of SEO have always been evident. Nothing has changed in recent years – the main advantages of the promotion are:
The cost of the transition. A visitor drawn to your site through SEO will cost you less than a user who landed on the site with contextual advertising. But there is an exception: a promotion in a very competitive field will cost you dearly—however, the same as the context.
What are the advantages of SEO over SEM?
Once the site reaches the TOP 10, it will generate visitors almost for free.
SEO promotion has “worked” for a long time. With proper optimization, you can achieve near-eternal traffic without additional investments.
Purchases and orders are often made by users who have come to the site from the search engine problem rather than contextual advertising.
SEO optimization and promotion bring cheaper and better traffic to the site than contextual advertising.
For the site to be visible to search engines and for them to index its main pages, you need to perform at least some basic internal site optimization. Not every project needs to study the semantic core and conduct monthly work sincerely, but basic SEO optimization needs everyone. This will help the site take its place in the organic stake.
Of course, some sites are well-indexed and enter the TOP 10 without optimization at the expense of content. But these are only exceptions to the rules.
Most sites need a “gentleman” set – build, run, optimize. SEO is the best opportunity to attract traffic to the site and is one of your business’s leading promotion and sales channels.